Waves Of Wine

Wine Consulting, Purchase, Sales & Training

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ABOUT

The Story Behind
Waves of Wine

Waves of Wine is a wine consulting company working with importers, distributors, HoReCa, corporate clients to strengthen portfolios, refine strategy, and elevate wine programs.

We combine deep industry knowledge with practical, market-driven insight, helping our partners position wines effectively, improve on-trade performance, and communicate value with confidence. From portfolio development and market positioning to staff training and sales support, our approach is focused, collaborative, and results-oriented.

We help great wines find the right audience — and help businesses succeed in a competitive global market.

ABOUT

Who is who

Filippo Marino is the driving force behind our consulting services. With over 10 years of experience in the wine industry, a Wine Marketing and Management MBA, WSET Level 3 qualification, and currently a WSET Diploma student, Filippo combines deep industry knowledge with practical, results-driven expertise.

He leads every project personally, helping importers, distributors, restaurants, and corporate clients achieve smarter strategies, stronger portfolios, and memorable wine experiences.

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Strategy. Training. Market Access.

What We Do

We provide strategic wine consulting for importers, distributors, restaurants, and companies, specialising in portfolio development, market positioning, and education.

Wine Consulting

We help importers, distributors, and restaurants grow sales through smarter portfolio strategy, clear market positioning, and confident wine communication. Our consulting is practical, targeted, and designed to deliver results.

Wine Training

We deliver practical wine training that empowers sales teams and hospitality staff to sell with confidence, engage customers, and drive results. Our sessions are tailored, relevant, and focused on real-world performance.

Import & Sales

We help importers and distributors expand their reach, optimize sales, and connect wines with the right markets. Our approach combines market insight, strategic planning, and hands-on support to drive growth.

Corporate services

We create engaging corporate experiences that educate, entertain, and inspire teams. From team-building activities to guided wine tastings and bespoke events, our services strengthen connections, enhance knowledge, and leave a lasting impression..

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TESTIMONIALS

What Our Clients Say

Trusted, practical, and results-driven — our clients rely on us to elevate their wine programs, boost sales, and deliver memorable experiences.

  • Working with Filippo from Waves of Wine completely changed how we approach our wine portfolio. Their insights helped us identify the right wines for our customers, and our sales have never looked better.

    Gert Fliegen Importer and Distributor

  • The team-building tasting event was a highlight for our staff — everyone had fun, learned something new, and came away more confident recommending wines to our guests.

    Daniel Del Rio Hotel Manager

  • We were struggling to connect our wines with the right markets. Filippo’s strategic advice and hands-on support opened doors we didn’t even know existed.

    Jacopo Bassani Wine producer

  • Their training sessions were practical, engaging, and tailored to our team. Now, our staff confidently talk about wine in a way that resonates with our customers.

    Paco Belmonte Restaurant Owner

  • From tasting room to boardroom, Filippo helped us refine our wine strategy and communicate value. The results were immediate and measurable

    Pierre Vanden Wijngaert Retail and wine bar

  • We love how approachable and knowledgeable Filippo is — it’s not just consulting, it’s a partnership that drives real growth

    Nicolas Vangeluwe Wine Business owner

Good to Know

How We Work

We take a collaborative, results-focused approach to every project. First, we listen and understand your goals, then we develop tailored strategies for portfolios, sales, training, or events. Finally, we implement solutions and measure impact, ensuring every recommendation drives real business growth.

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A Better Way Forward

Why Choose Us

We combine deep industry expertise, practical insights, and hands-on experience to help importers, distributors, restaurants, and corporate clients succeed. From portfolio strategy and market positioning to training and corporate events, we deliver solutions that are tailored, results-driven, and designed to grow your business.